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However, the revenue generated pales in comparison to the massive cost of the public health crisis caused by smoking

MaistoSAGalizioMConnorsGJ editors (2004)

Even though the rate of regular tobacco users has gone down, 13 more people (most of them young women) are coming forward as social smokers. That is, they do not smoke on their own, but they will tend to smoke in the company of friends and usually when consuming alcohol

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Based in Switzerland, JTI held about 10% of the total global cigarette market in 2023, according to Euromonitor International.** As is characteristic of the others in the Big 4, JTI is known to attempt to undermine public health policies